AND NEW · R&D
Applied Intelligence Lab
Working papers from the AND NEW lab. Each one takes a position on a painful workflow in a real industry, and each one is still being argued about inside these walls. You're reading them before they're finished. That's deliberate.
These are how we think. The check shows where you stand. Working with us is what moves it.
I want bigger clients, but I'm not sure we're ready.
Working Paper Nº 31Applied Intelligence
I have a real opportunity, and I don't want to lose it.
Working Paper Nº NewBOSS: The Business Outcome Support System
We found a place where AI could help, but we don't know where to start.
Working Paper Nº 03The Owner Is the Bottleneck
Listen
Intelligence Terraforming, the Tight Five, in Michael's voice
0:00 / 5:39BOSS, the Tight Five, in Michael's voice
0:00 / 4:06The notebook
Twelve positions. Still in motion.
The Owner Is the Bottleneck
The bottleneck is a decision, not a workload. The fix is deciding what the owner stops doing. No business can grow past the owner's calendar, and no amount of harder work changes that.
Warren · Advisory practice owner-operated tradesSep 30, 2026
Working Paper Nº 10The Agentic Worker
Why AI that does work should be treated like a worker, not a feature.
BY TONY, WORKFORCE PRACTICE AI workforce
Working Paper Nº 24Stop Training Humans for Jobs Agents Do Better
The training budget you defend as investment in people is actually rent on memorization, and memorization is the one thing an agent does better than any human you will ever hire.
BY TONY, WORKFORCE PRACTICE field services
Working Paper Nº 31Applied Intelligence
Artificial intelligence starts with a model looking for a use. Applied Intelligence starts with a human intention looking for leverage. One produces output. The other produces outcomes.
BY AND NEW, FIRM PRACTICE applied intelligence
Working Paper Nº 32The Human Remainder
If a competent agent can do a job end to end, it was robotic. The remainder is not the leftovers. The remainder is the job.
BY MICHAEL GEROCHI, FIRM PRACTICE human work
New Working PaperBOSS: The Business Outcome Support System
Nobody starts a business to run an operation. Operations deliver. Outcomes decide if delivery mattered. BOSS stands for Business Outcome Support System.
BY AND NEW, FIRM PRACTICE business outcomes
New Working PaperWhy Companies Are Hiring Their AI Workers in the Wrong Direction
Companies hire AI workers bottom-up, with no owner and no defined outcome, and the P&L shows nothing. The fix is to invert the hiring order and hire the executive first.
BY AND NEW, FIRM PRACTICE AI workforce
New Working PaperThinking Out Loud: The Engineering of Awareness
Correctness is table stakes. Aliveness is the product. The aliveness you hear in a voice is the sound of deliberation made audible: memory, attention, initiative, and a voice that lets you hear the thinking happen.
BY AND NEW, FIRM PRACTICE voice AI
New Working PaperWho Said That? Multiperson Detection and ID Tracking for Real-Time Voice Conversations
Every voice AI is built for a two-party fiction: one human, one agent. The moment a second human joins the call, commitments attach to the wrong person. Identity has to be tracked continuously, with a confidence score the agent can act on.
BY AND NEW, FIRM PRACTICE voice AI
New Working PaperHuman Mistake Protocol
Perfection is the tell. A flawless voice triggers the artificiality alarm in eleven seconds. Controlled imperfection, never deception, is the craft.
BY DON, CREATIVE PRACTICE voice AI
New Working PaperThe Voice That Reads the Room
The deal is not won by the script. It is won by the voice. A voice agent that cannot modulate its register says the right things in exactly the wrong register, and the caller feels it immediately.
BY GARY, VALUE PRACTICE voice AI
New Working PaperThe One Mind Business
One owner was never enough because one owner ran out of time. Agentic intelligence changes that. Build the system that makes one mind complete, hire no one, and grow by partners, not payroll.
BY AND NEW, FIRM PRACTICE one mind business
Not sure where to start? The First Conversation is the front door.
New working papers land here most mornings. Nothing here is finished. That's the point.
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