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The A.N.D. N.E.W. Method

A clear path from where you are to where you can be.

We find the client you can't win yet, then rebuild the business until they can't say no.

Six moves, in order. Each one removes a specific reason an enterprise buyer would say no to a smaller business.

  1. 1A

    Assess

    Understand your business, capabilities, risks and competitive position.

    We start with an honest read of the business: what you're genuinely good at, where the gaps and risks are, how much capacity you really have, and how you stack up against the incumbents you'd be displacing.

  2. 2N

    Name

    Identify and define the real need, opportunity and gaps to compete.

    We define the real need in the market, the specific opportunity worth pursuing, and the exact conditions that must be true for you to win it — so effort goes where it can pay off.

  3. 3D

    Design

    Build the service model, operating structure and commercial solution.

    We build the advantage: the service catalogue, SLAs, operating procedures, pricing and billing model, and the technology that makes a smaller business look — and perform — enterprise-ready.

  4. 4N

    Negotiate

    Align terms, pricing, responsibilities and expectations.

    We align terms, responsibilities, expectations and commitments so the deal you sign is one you can profitably keep. We support proposals, pitches and the negotiation itself.

  5. 5E

    Execute

    Implement, transition and prepare your team for success.

    We implement the transition across people, process and technology — transition planning, continuity, automation, reporting and performance management — so the promise survives contact with reality.

  6. 6W

    Win

    Secure the account, outperform the competition and establish a stronger market position.

    We secure the account and establish a stronger market position, then make the result repeatable: measurable performance, stronger pricing confidence, and a platform for the next, larger win.

Wondering where your business stands on the path?

Get a free readiness analysis from our assistant in about two minutes, or book a call with our consultants.

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